Consumers are involved in a legal transaction each time they purchase something and agree to the terms of the transaction, even if it's just a simple click on the computer. In California, as in other states, consumer laws and regulations are intended to protect individuals from deceptive trade practices, such as "bait and switch;" pyramid schemes; and telemarketing fraud. Consumer laws also protect people from identity theft, phishing, and other crimes targeting consumers. California's lemon law, for instance, requires dealers to reimburse any customer whose automobile fails to meet basic quality and safety standards within the first 18 months after the date of purchase. Click on a link below to learn more about the Golden State's consumer laws.