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Wyoming Deceptive Trade Practices Laws

The world of buying and selling can be a treacherous place. Merchants and sales reps have a job to do, while consumers search for what they want at the best price they can find. Most of this give and take is simply part of making consumer transactions. However, sometimes sales tactics cross the line. Federal and state deceptive trade practices laws exist to enforce this line and stop violators from taking advantage of unwary customers. Here’s a quick summary of Wyoming law protecting consumers from shady sales tactics.

Wyoming Deceptive Trade Practices

The Wyoming’s Consumer Protection Act protects consumers from unlawful and deceptive sales and trade practices. Numerous deceptive business practices are prohibited under Wyoming law, including:

  • Making false representations about an item’s source, origin, or sponsorship;
  • Making false representations about a sales rep’s own sponsorship, approval, or affiliation;
  • Falsely claiming that merchandise is available to the consumer for a reason that doesn’t in fact exist;
  • Falsely claiming that a repair or replacement of an item is needed;
  • Advertising an item without intending to sell it as advertised;
  • Falsely stating that an item is new or original;
  • Using “bait and switch” sales tactics;
  • Engaging in any unfair or deceptive acts or practices.

The Wyoming Attorney General’s Consumer Protection Unit is responsible for enforcing these laws on the state’s behalf. A civil enforcement action can seek temporary restraining orders, preliminary injunctions, and permanent injunctions to stop illegal practices. There’s also a civil penalty of up to $10,000 for each violation. Additionally, consumers who are injured by an unfair or deceptive trade practice can file an individual lawsuit or bring a class action lawsuit. Courts have the power to award reasonable attorney’s fees to successful litigants.  

Uniform Deceptive Trade Practices Act Adopted? Yes, it's at 40-12-101 through 40-12-114.
False Advertising Forbidden Yes (40-12-105).
Who May Bring Suit Attorney general can file civil enforcement actions (40-12-106). Consumers can file indiviaul lawsuits and class action lawsuits (40-12-108).
Remedies Available

State can obtain restraining orders and injunctions (40-12-106). There's a civil penalty of up to $10,000 for each willfull violation  (40-12-113).

Consumers can recover actual damages plus costs and fees (40-12-108).

Auto Odometer Tampering Forbidden Yes (31-16-119); Purchasers may recover costs and reasonable attorney’s fees (31-16-123).

Related Resources for Deceptive Trade Practices

You can find additional information on consumer scams and consumer protection here at FindLaw. For additional concerns or questions, consider speaking with a local consumer protection attorney.

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