Welcome to FindLaw's consumer protection laws section for Iowa residents, covering the laws and regulations meant to protect consumers from deceptive business practices, financial or online fraud, and the forces of the marketplace in general. Keep in mind that quite a few business, real estate, and criminal laws also protect consumer interests. For instance, Iowa's deceptive business practices statute holds businesses accountable but ultimately are meant to protect consumers. Iowa consumer laws also prohibit identity theft and pyramid schemes, while protecting new car purchasers through "lemon laws." Learn more about Iowa consumer laws by clicking on one of the topics below.